If I’ve heard it once, I’ve heard it a million times, “Our marketplace is not that advanced.” What is often the subject of this discussion is the type of marketing vehicles that can be used in an industry. And what is often being discussed at that time is using marketing techniques like social media, virtual… Read more »
Author: Michelle Palmer
Marketing Evolution: Gold Rush or Fool’s Gold?
The recession has hit everyone in different ways. The next generation of marketing has spawned interesting innovation, new businesses and evolving marketing techniques as talented, well-educated, multi-experienced businesses and professionals look for a way to either make an impact in their current budget-challenged positions, or to find their next career path. In many ways it… Read more »
Marketing Leap Frog – Putting What Works Best To Work For You
Did you ever play leap frog as a kid? The idea of it always seemed fun, but for me the game never lasted longer than a few hops. I never really appreciated the game until much later in life when I understood its implications to business. The capability to catapult ahead of your competition based… Read more »
Content – What Matters Most to Readers Should Matter Most to You
I needed a new color printer. My current print-scan-fax model was severely handicapped and had lost its ability to do two out of the three all-in-one things it was designed to perform. So with a budget in mind, I headed over to Best Buy to pick out the model that was right for me. Little… Read more »