Tag: buying cycle

Location Marketing in Business to Business

Access to everyone all the time has posed a critical problem for marketers that are grasping to reach anyone that might be buying in this economy.  With social media and online communities, in addition to traditional media from billboards to TV, it is often overwhelming for marketers‘  budgets and time.  The strategy quickly leads to… Read more »

Marketing Leap Frog – Putting What Works Best To Work For You

Did you ever play leap frog as a kid?  The idea of it always seemed fun, but for me the game never lasted longer than a few hops.  I never really appreciated the game until much later in life when I understood its implications to business.  The capability to catapult ahead of your competition based… Read more »