Tag: virtual events

3 lessons from a B2B Publisher who is Innovating Their Way to Success

Hats off to CFE Media (www.cfemedia.com/) for their stream of continuous innovation.  The company was founded a year ago to take over a number of engineering-focused titles that were shed by Reed Business Information. CFE is lead by a progressive team of two former Reed publishers, who decided to approach their editorial and advertising strategy… Read more »

Top 5 Virtual Event Questions from Virtual Edge

Whatever happened to good old common sense?  I just got back from the VirtualEdge summit (www.virtualedgesummit.com) – where platform companies and users came together to discuss advances and best strategies for creating Virtual events.  Presenters did their best to explain what had worked for them and the audience, which was a mix of virtual event… Read more »

Going Too Far? Remember The Past But Let Marketing Strategy Drive Your Future

If I’ve heard it once, I’ve heard it a million times, “Our marketplace is not that advanced.”  What is often the subject of this discussion is the type of marketing vehicles that can be used in an industry.  And what is often being discussed at that time is using marketing techniques like social media, virtual… Read more »

Marketing Leap Frog – Putting What Works Best To Work For You

Did you ever play leap frog as a kid?  The idea of it always seemed fun, but for me the game never lasted longer than a few hops.  I never really appreciated the game until much later in life when I understood its implications to business.  The capability to catapult ahead of your competition based… Read more »