Tag: buy cycle

The 3 Keys to Launching Lead Programs Faster and Less Expensively

In marketing there is a big focus on connecting with the right audience and moving prospects closer to purchasing products.  In fact, many organizations evaluate the effectiveness of a campaign (or even a complete marketing team) based on the leads that that it generates.   We are not going to discuss in this blog if this… Read more »

Increase Marketing Performance by Testing Your Marketing Perspective

A fine painting is best observed from a distance because you gain unique perspective when you can take in the whole picture. As we are all challenged to do more and more in our jobs, sometime this big picture perspective can be lost as we concentrate on accomplishing all of the details. No one faces… Read more »