You’ve been diligent in developing the topics that you wish to cover and now comes the fun part – actually writing your blog. But how much or how little should you write? Some of us can go on and on with our coverage of significant topics like how to apply a passive electronic component or… Read more »
Author: Michelle Palmer
With over 15 years in business-to-business marketing experience, Michelle Palmer has assisted over 300 clients in building and executing integrated marketing programs. Her clients have ranged from energy to food and beverage and from commodity level products competing through pricing and placement to large-scale, multi-million-dollar enterprise investment. Palmer has brand management experience in the U.S., Europe and Asia/Pacific; a strong record of creating and implementing differentiating marketing strategies that result in business growth, and a proven success in managing product, processes, partners, and people from concept through finished product, with close attention to budgets and deadlines.
Beware of Fad Diets and Marketing Short Cuts
We are surrounded by weight loss gimmicks and scientific “break throughs” all of the time. Lose weight without even trying, get six pack abs without going to the gym, take this pill and eat whatever you would like. If only it were so, but unfortunately our experience teaches us there are no such short cuts… Read more »
Social Media – When To Jump In
It has to be one of the most popular questions that I hear from marketers – “When should I jump into social media programs?” Some complain about the ongoing commitment. They worry that once they start, they won’t be able to stop. Others are concerned about legal liability associated with what they say. Still others… Read more »
Increase Marketing Performance by Testing Your Marketing Perspective
A fine painting is best observed from a distance because you gain unique perspective when you can take in the whole picture. As we are all challenged to do more and more in our jobs, sometime this big picture perspective can be lost as we concentrate on accomplishing all of the details. No one faces… Read more »