As a marketer, I am certain you have heard from your customers, your sales channel, and/or your management that no one likes to have emails flooding their inbox or magazines piling up on their desks. In business to business, this strategy is called “pull” marketing—and it is all about being in the right place at… Read more »
Author: Michelle Palmer
With over 15 years in business-to-business marketing experience, Michelle Palmer has assisted over 300 clients in building and executing integrated marketing programs. Her clients have ranged from energy to food and beverage and from commodity level products competing through pricing and placement to large-scale, multi-million-dollar enterprise investment. Palmer has brand management experience in the U.S., Europe and Asia/Pacific; a strong record of creating and implementing differentiating marketing strategies that result in business growth, and a proven success in managing product, processes, partners, and people from concept through finished product, with close attention to budgets and deadlines.
Web vs. Social
Can they co-exist? Do we want them to? Everyone I talk to these days is asking for multiple methods of communication. I was inspired by the article “The New Social Gurus” by AdWeek—do we really need a new type of agency? Maybe we only need to start communicating to an individual, versus an unidentified group. … Read more »
How and Why You Should use Content Marketing to Win Customers
One of the most important objectives of building a social media website is to build critical mass. But first, frame critical mass so that it translates into your niche. From the niche-based pool, you gain a potential customer match as well as reasonable expectations on the size of the potential audience you can expect to… Read more »
5 Key Steps to Getting Funding for Your Marketing Project
On this blog, we often talk about the mechanics and best practices associated with developing a marketing strategy or implementing a marketing campaign, but the reality is that unless you find funding and executive support for your initiative, it will not likely get the budget or attention that it needs to succeed. Getting funding (and… Read more »
3 lessons from a B2B Publisher who is Innovating Their Way to Success
Hats off to CFE Media (www.cfemedia.com/) for their stream of continuous innovation. The company was founded a year ago to take over a number of engineering-focused titles that were shed by Reed Business Information. CFE is lead by a progressive team of two former Reed publishers, who decided to approach their editorial and advertising strategy… Read more »