Tag: business to business marketing

Push vs. Pull Marketing

As a marketer, I am certain you have heard from your customers, your sales channel, and/or your management that no one likes to have emails flooding their inbox or magazines piling up on their desks.  In business to business, this strategy is called “pull” marketing—and it is all about being in the right place at… Read more »

3 lessons from a B2B Publisher who is Innovating Their Way to Success

Hats off to CFE Media (www.cfemedia.com/) for their stream of continuous innovation.  The company was founded a year ago to take over a number of engineering-focused titles that were shed by Reed Business Information. CFE is lead by a progressive team of two former Reed publishers, who decided to approach their editorial and advertising strategy… Read more »

Going Too Far? Remember The Past But Let Marketing Strategy Drive Your Future

If I’ve heard it once, I’ve heard it a million times, “Our marketplace is not that advanced.”  What is often the subject of this discussion is the type of marketing vehicles that can be used in an industry.  And what is often being discussed at that time is using marketing techniques like social media, virtual… Read more »