Author: Michelle Palmer

With over 15 years in business-to-business marketing experience, Michelle Palmer has assisted over 300 clients in building and executing integrated marketing programs. Her clients have ranged from energy to food and beverage and from commodity level products competing through pricing and placement to large-scale, multi-million-dollar enterprise investment. Palmer has brand management experience in the U.S., Europe and Asia/Pacific; a strong record of creating and implementing differentiating marketing strategies that result in business growth, and a proven success in managing product, processes, partners, and people from concept through finished product, with close attention to budgets and deadlines.

Top 5 Virtual Event Questions from Virtual Edge

Whatever happened to good old common sense?  I just got back from the VirtualEdge summit (www.virtualedgesummit.com) – where platform companies and users came together to discuss advances and best strategies for creating Virtual events.  Presenters did their best to explain what had worked for them and the audience, which was a mix of virtual event… Read more »

“Make and Sell” or “Sense and Respond”

Recently I was caught off guard by an article in “Marketing Management” by Stephan Haeckel called the “The Post-Industrial Manager.” At first glance I thought this was incredibly old news, a feeling that was re-enforced when I read the article’s featured quote from Peter Drucker from 1992 where he said that “No new theories on… Read more »

Hello Sales, My Name is Marketing

I am not sure when it happened, but a turf war began long ago between sales and marketing.  Unlike an all out “Call of Duty”- style war where the good guys and the bad guys are marked for easy recognition, the smoldering war between sales and marketing happens quietly.  Sometimes you are not even sure… Read more »

Content Never Dies

I recently read an article traveling in American Way about a social media start-up.  While that hardly sounds like news today—it was a VERY unique startup.  The startup, WEB 2.0 Suicide Machine at www.suicidemarchine.org, is the antithesis of social media today.  Instead of striving for more followers, friends, connections or contacts, suicidemachine.org annihilates all the… Read more »

Want More Traffic to Your Site? Invite Google Over.

Have you been looking at your site and thinking where has all of the traffic gone?  Or perhaps you are thinking about all of the great things you could do if you were able to increase your traffic by 20-30%.  Stop wishing for this type of jump and start making it happen by leveraging the… Read more »