Tag: social media

Push vs. Pull Marketing

As a marketer, I am certain you have heard from your customers, your sales channel, and/or your management that no one likes to have emails flooding their inbox or magazines piling up on their desks.  In business to business, this strategy is called “pull” marketing—and it is all about being in the right place at… Read more »

How and Why You Should use Content Marketing to Win Customers

One of the most important objectives of building a social media website is to build critical mass.  But first, frame critical mass so that it translates into your niche.  From the niche-based pool, you gain a potential customer match as well as reasonable expectations on the size of the potential audience you can expect to… Read more »

5 Key Steps to Getting Funding for Your Marketing Project

On this blog, we often talk about the mechanics and best practices associated with developing a marketing strategy or implementing a marketing campaign, but the reality is that unless you find funding and executive support for your initiative, it will not likely get the budget or attention that it needs to succeed.  Getting funding (and… Read more »

3 lessons from a B2B Publisher who is Innovating Their Way to Success

Hats off to CFE Media (www.cfemedia.com/) for their stream of continuous innovation.  The company was founded a year ago to take over a number of engineering-focused titles that were shed by Reed Business Information. CFE is lead by a progressive team of two former Reed publishers, who decided to approach their editorial and advertising strategy… Read more »

“Make and Sell” or “Sense and Respond”

Recently I was caught off guard by an article in “Marketing Management” by Stephan Haeckel called the “The Post-Industrial Manager.” At first glance I thought this was incredibly old news, a feeling that was re-enforced when I read the article’s featured quote from Peter Drucker from 1992 where he said that “No new theories on… Read more »