Life and information moves faster than ever in today’s always-on world. To take advantage of this speed, many B2B companies have launched content marketing programs designed to engage their prospects and customers. These companies are regularly pushing out high value content through blogs, emails and social media. Those doing the job right, are sharing information about how to apply their product, supplying educational information, or helping customers evaluate alternatives.
Voice of the Customer – More Important Than Ever for B2B Marketers to Attract New Customers
Many marketing folks diligently work alongside their product development teams, and when a product is ready to release, they share information about what’s new and different. They spend time detailing out new features on their websites, in brochures, and in wonderfully illustrated PowerPoint presentations. While existing customers will want access to this information eventually, the… Read more »
The 3 Keys to Launching Lead Programs Faster and Less Expensively
In marketing there is a big focus on connecting with the right audience and moving prospects closer to purchasing products. In fact, many organizations evaluate the effectiveness of a campaign (or even a complete marketing team) based on the leads that that it generates. We are not going to discuss in this blog if this… Read more »
When Blogging – Don’t Forget “About Us”
Make sure that you always include an “About Us” section to your Blog website so that visitors can understand the type of content and bloggers they should expect to find on your blog.
Quality of the Content is the Secret to What Makes Content Marketing Work. So Choose Your Content Production Model Carefully
There is little doubt that content marketing is here to stay. Like a perfect storm, the influences of users seeking out specific content to match their need and search engine algorithms being tuned to reward quality content, have combined to ensure content marketing is a force to be reckoned with in the Business to Business … Read more »