Category: News

Want More Traffic to Your Site? Invite Google Over.

Have you been looking at your site and thinking where has all of the traffic gone?  Or perhaps you are thinking about all of the great things you could do if you were able to increase your traffic by 20-30%.  Stop wishing for this type of jump and start making it happen by leveraging the… Read more »

Going Too Far? Remember The Past But Let Marketing Strategy Drive Your Future

If I’ve heard it once, I’ve heard it a million times, “Our marketplace is not that advanced.”  What is often the subject of this discussion is the type of marketing vehicles that can be used in an industry.  And what is often being discussed at that time is using marketing techniques like social media, virtual… Read more »

Location Marketing in Business to Business

Access to everyone all the time has posed a critical problem for marketers that are grasping to reach anyone that might be buying in this economy.  With social media and online communities, in addition to traditional media from billboards to TV, it is often overwhelming for marketers‘  budgets and time.  The strategy quickly leads to… Read more »

Marketing Evolution: Gold Rush or Fool’s Gold?

The recession has hit everyone in different ways.  The next generation of marketing has spawned interesting innovation, new businesses and evolving marketing techniques as talented, well-educated, multi-experienced businesses and professionals look for a way to either make an impact in their current budget-challenged positions, or to find their next career path.  In many ways it… Read more »

Marketing Leap Frog – Putting What Works Best To Work For You

Did you ever play leap frog as a kid?  The idea of it always seemed fun, but for me the game never lasted longer than a few hops.  I never really appreciated the game until much later in life when I understood its implications to business.  The capability to catapult ahead of your competition based… Read more »